As any business will attest, every client / customer / partner is assigned an unique identifier since names can be ambiguous. Yes we are interested in the people of course, however for financial transactions this type of an identifier is required and we supply every client / customer, partner and vendor with a unique identifier. Account engagement though is not simply about tracking invoices, payments, etc; we also want to help our clients in understanding how they have been utilising our services, the investment so far, understanding how that translates for our customers in the form of increased market share, their achievement / exceeding assigned targets, and also identifying future opportunities for stronger / closer collaboration.